About
Highly adaptable professional with a unique blend of full stack web development expertise and a proven track record in digital marketing strategy. Leverages strong technical skills in React, TypeScript, and the MERN stack to build high-performance applications and internal tools, complemented by a background in SEO, content strategy, and marketing automation that drives measurable results. Eager to apply a data-driven approach and user-centric design principles to challenging web development roles.
Work
Makati, Metro Manila, Philippines
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Summary
As a Web Developer at BetMGM, a leading iGaming operator, I develop internal tools and optimize web content to enhance user experience and operational efficiency.
Highlights
Built internal tools to significantly improve efficiency across design and development workflows for a major iGaming operator serving millions of users.
Revamped landing page content across BetMGM properties using Sitecore CMS, enhancing load times and improving overall user experience.
Makati, Metro Manila, Philippines
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Summary
As a Content Marketing & Automation Strategist at Spiralytics, Inc., I developed and implemented data-driven strategies and automation tools to boost client performance for 500+ clients.
Highlights
Developed Python scraping tools to extract competitor blog content, providing critical data for benchmarking and comprehensive content audits.
Automated monthly reporting via custom Google Sheets add-on (Apps Script), boosting departmental efficiency by 200%.
Designed and optimized SEO-driven content strategies that consistently improved website traffic and conversion rates for diverse clients across the US, UK, Australia, and Europe.
Makati, Metro Manila, Philippines
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Summary
As a Content Marketing Specialist at Spiralytics, Inc., I produced high-performing content and digital assets that drove traffic, improved search visibility, and engaged target audiences.
Highlights
Produced high-performing content and digital assets that significantly drove website traffic and improved search visibility.
Engaged target audiences through compelling content strategies, laying the groundwork for promotion to Content Marketing & Automation Strategist.
Education
Languages
English
Native
Skills
Programming Languages & Frameworks
JavaScript, TypeScript, HTML/CSS, React, Next.js, Node.js, Express, PHP, Python.
Databases & APIs
MongoDB, PostgreSQL, REST, GraphQL.
Tools & Platforms
Redux, Storybook, Tailwind CSS, Mantine (UI), Chakra UI, Valtio (state management), Framer Motion, Docker, Git, Linux, CI/CD, VS Code, Figma, Google Sheets (Apps Script), 11ty, Web Components, Web Workers, esbuild, ES modules, Netlify, GitHub Actions.
Marketing & Analytics
Content Strategy, Technical Writing, Editing, Google Analytics, SEO, Performance Marketing, Digital Assets.
Methodologies
Agile Methodologies, Jamstack.